By Sodiq Lawal
The Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, has launched Goldberg’s empowerment scheme, Isedowo and commended Nigerian Breweries Plc for the initiative at the flag-off of the campaign.
The event, which took place at the palace of the revered monarch in Ile Ife, Osun State, had in attendance prominent Obas and chiefs from the Southwest region of the country.
The monarch expressed his appreciation for the youth emancipation initiative and commended Nigerian Breweries at the occasion for taking a bold step at improving the lot of small-scale entrepreneurs in the Southwest region.
“On behalf of my brothers from the seven Yoruba speaking states, I thank Goldberg Lager Beer and Nigerian Breweries for this community partnership with the Yoruba people”
“By leading the way to support the businesses and entrepreneurial potential of artisans in the Southwest, you have challenged other corporate bodies to give back to the society where they operate”.
The King further called on all Yoruba youths who are skilled in trade to grab the opportunity to showcase their business potential and be rewarded.
The Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi, declared during the occasion that Goldberg was honoured to identify with the King through Isedowo.
He added that the empowerment initiative presented a mutually benefitting union between His Majesty, who is the custodian of the Yoruba culture, and Goldberg, a brand that not only respects the values and traditions of the Yoruba people but also seeks to empower the young men and women in the region.